{"id":93,"date":"2021-05-07T22:59:02","date_gmt":"2021-05-07T21:59:02","guid":{"rendered":"https:\/\/whitneyblankenship.com\/?p=93"},"modified":"2022-03-11T22:05:54","modified_gmt":"2022-03-11T21:05:54","slug":"revive-ecommerce-adwords-campaign-10-minutes","status":"publish","type":"post","link":"https:\/\/whitneyblankenship.com\/?p=93","title":{"rendered":"How to Revive Your Ecommerce AdWords Campaign in 10 Minutes"},"content":{"rendered":"

AdWords can be a great tool for getting some extra traffic (and if you\u2019re doing it right, extra sales) coming to your E-commerce. It might be shocking to you that a lot of people don\u2019t know what they\u2019re doing with AdWords. A good AdWords campaign isn\u2019t one that you put in place and just leave it be. It requires optimization and tweaking every so often to make sure that it\u2019s working for your needs.<\/strong><\/p>\n

There are great ways to tweak your AdWords campaign to breathe life into it. I found this great \u201cgifographic\u201d by UnBounce<\/strong><\/a>which provides three workouts you can do to trim and optimize your AdWords campaign.<\/p>\n

THE SLIMMER: HOW TO SAVE MONEY IN 10 MINUTES<\/span><\/h2>\n

KARATE CHOP HIGH-COSTING KEYWORDS<\/h4>\n

It\u2019s time to analyze your keywords again. What can you afford to pause? Look at the keywords in your list that are too expensive in regards to your conversion rate<\/strong>. If you\u2019re not getting the result you want, pause the keyword and allocate that budget towards your highest converting keywords.<\/strong><\/p>\n

CHANGE YOUR AD SCHEDULE<\/h4>\n

Some of your days will be better than others. Even if some days are still converting for you, it might be time to get rid of certain days and move your budget from one of your more expensive days to a day that converts the best for you<\/strong>. This can also help in reaching a different audience and diversifying your reach.<\/p>\n

CHANGE GEOGRAPHIC LOCATIONS<\/h4>\n

Ever thought those in a neighboring country might purchase from you? Now\u2019s the time to test that market<\/a> for interest.<\/strong> A great way to do this is to change up your geographic locations on your AdWords account and check out which other regions might be interested. Alternatively, you can always change up regions in the same country to target new populations.<\/p>\n

ADD NEGATIVE KEYWORDS<\/h4>\n

Look at the types of searches that include keywords that aren\u2019t pertinent for your campaign. For example, someone searching in a specific region that you\u2019re not servicing might hit on your ad with one of your more general keywords. Add the region to your negative keywords to stop showing your ad to people looking for something else<\/strong>.<\/p>\n

LOWER YOUR KEYWORD BIDS<\/h4>\n

This can be tricky- you want to lower your bids enough to where you\u2019re not paying too much for your CPC (or cost per click) without losing your position on the search page.<\/strong> Test it out and retest to get the right amount.<\/p>\n

\"KlientBoost\"<\/a><\/p>\n

CHANGE YOUR OFFER<\/h4>\n

Look at the offers on your landing page and make sure that it corresponds to your AdWords campaign. What will you need to change, the ad or the landing page? You want to prevent customers from bouncing off of your site.<\/p>\n

THE MAINTAINER: 10 MINUTES TO OPTIMIZE YOUR KEYWORDS<\/span><\/h2>\n

SPEED ADDING NEGATIVE KEYWORDS<\/h4>\n

When looking at your search term report, you can highlight words that might be showing your ads to the wrong people. Simply hit ctrl+F to search for words that you can add to your negative keywords list in a snap.<\/strong><\/p>\n

NEGATIVE KEYWORD LIST ADDING<\/h4>\n

After using that lovely speed adding trick, add them to the negative keywords list and then apply them to your campaigns. This way, you can customize several campaigns at once.<\/p>\n

BAD AD PAUSING<\/h4>\n

It\u2019s time to trim the ads that aren\u2019t performing<\/strong>. Even if they don\u2019t cost much, focusing your budget on your highest performing (and more importantly, converting) ads will make better use of your budget.<\/p>\n

NEW CHAMPION AD CREATIONS<\/h4>\n

Which of your ads worked the best? Create variations of that ad from your top 10 ad groups for the best results. Be sure to label your new ads that you\u2019ll test to be able to easily find and analyze<\/strong> them later.<\/p>\n

BAD KEYWORD BID LOWERING<\/h4>\n

Sort through your most pricey keywords in descending order and lower the bids of weaker keywords progressively. This will save you money on keywords that aren\u2019t doing much for your campaign.<\/strong><\/p>\n

\"KlientBoost\"<\/a><\/p>\n

GOOD KEYWORD BID INCREASING<\/h4>\n

Use the money you saved trimming from bad or weak keywords to bump up your best keywords. If they\u2019re converting well for you, don\u2019t be afraid to put more money on them.<\/strong><\/p>\n

CREATE AND SAVE CUSTOM FILTERS<\/h4>\n

You can create custom filters that make analysis even easier. Looking at piles of data does nothing for you<\/strong> if it\u2019s not pertinent to your campaign goal: if your goal is converting, save filters that show you this so you can maintain these campaigns even easier.<\/p>\n

THE BULKER: HOW TO GET EVEN MORE TRAFFIC AND CONVERSIONS IN 10 MINUTES<\/span><\/h2>\n

INCREASE IMPRESSIONS<\/h4>\n

Even if your campaign is working out for you- there\u2019s no such thing as too much business. Look at your impression shares and add more budget to keywords performing at less than 90%.<\/strong><\/p>\n

COMPETITION SPYING<\/h4>\n

There are wonderful tools out on the market to help you find the keywords that your competitors are using. SEMrush is a particularly good tool for lifting your competition\u2019s best keywords and outbidding them<\/strong>.<\/p>\n

BROADMATCH KEYWORD MINING<\/h4>\n

AdWords\u2019 broad match is great for finding keywords that you haven\u2019t already thought of. If your ads are already performing well, it\u2019s time to get into new keyword matches that can also help your potential customers find you<\/strong>. Be sure to create new ad groups for them so you can keep an eye on how well they\u2019re doing.<\/p>\n

INCREASE THAT BID MODIFIER<\/h4>\n

In your Dimensions tab, you can find what areas are doing the best in terms of geography, devices, and even times during the day<\/strong>. You want to put more budget into these areas to get more of your best quality traffic to your E-Commerce.<\/p>\n

KEYWORD BID INCREASING<\/h4>\n

If your keywords are performing well, but are in lower positions, it\u2019s time to bulk them up. Allocate more of your budget towards making those keywords your best placed ads<\/strong>.<\/p>\n

\"KlientBoost\"<\/a><\/p>\n

IMPROVE YOUR AD CTR (CLICK-THROUGH-RATE)<\/h4>\n

It\u2019s time to isolate and test ad sections across your ad groups to get the best idea of what works best over your keywords.<\/p>\n

AD EXTENSION TESTS<\/h4>\n

You want your ad to take up as much space as possible, so change your site links, callout extensions, and pull rich snippets to edge your competitors out of view<\/strong>.<\/p>\n

AdWords is a fantastic tool for those who know how to get it to work. It can seem complicated, but Google is usually there to help with optimization. It\u2019s easy to let your AdWords campaign go, so keep up on it with these simple, ten minute tasks to make sure it\u2019s the best it can be. After all, what\u2019s the point in paying for advertising if it\u2019s not working at maximum?<\/p>\n

What are your best AdWords tips? Tell me below or Tweet me<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

AdWords can be a great tool for getting some extra traffic (and if you\u2019re doing it right, extra sales) coming<\/p>\n

Continue readingHow to Revive Your Ecommerce AdWords Campaign in 10 Minutes<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,9],"tags":[45,47,46],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/whitneyblankenship.com\/wp-content\/uploads\/2018\/06\/revive-google-adwords.png?fit=1080%2C1080&ssl=1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/posts\/93"}],"collection":[{"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93"}],"version-history":[{"count":2,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/posts\/93\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitneyblankenship.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}