{"id":86,"date":"2020-12-07T22:46:21","date_gmt":"2020-12-07T21:46:21","guid":{"rendered":"https:\/\/whitneyblankenship.com\/?p=86"},"modified":"2022-03-11T22:06:14","modified_gmt":"2022-03-11T21:06:14","slug":"ecommerce-platform-showdown-choose","status":"publish","type":"post","link":"https:\/\/whitneyblankenship.com\/?p=86","title":{"rendered":"The Ecommerce Platform Showdown: Which to Choose?"},"content":{"rendered":"

Launching an e-commerce is a huge step, and the transition from entrepreneur to e-commerce professional can be a difficult one. Many e-commerce professionals rely on tools that are widely available at first to get their foot in the door. Thus, the e-commerce platform for easy shop set-up was born.<\/strong><\/p>\n

Unlike marketplaces, which is a logical first-step for many, e-commerce platforms give you more control over the look and feel of your store. The good ones are highly customizable, and often scalable to grow with you (so you don\u2019t end up outgrowing them).<\/p>\n

There are three e-commerce platforms that are currently battling for the top spot in the industry, WooCommerce, Shopify, and Magento. These solutions are all different and have certain things to offer, and we\u2019ve compiled a comparason of the three with the help of this infographic from Tribe<\/strong> <\/a>.<\/p>\n

BACKGROUND: A CHALLENGER APPEARS!<\/strong><\/span><\/h2>\n

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WOOCOMMERCE:<\/strong><\/h4>\n

WooCommerce was launched in 2011 by the creators of WooThemes, and is a fully WordPress compatible plugin that allows you to set up and sell easily. Counting 10.8 million downloads<\/strong> and powering 30% of the world\u2019s online stores<\/strong>, WooCommerce owes its popularity to its potential for customization<\/strong> and its simplicity of use<\/strong>.<\/p>\n

Staying true to the open-source WordPress community<\/strong>, this platform allows you to integrate into an already user-friendly platform<\/strong> and flourishes with the amount of extensions<\/strong> that others in the WordPress community have created to improve the plugin. Offering many extensions (both free and paid)<\/strong> that you can use to adapt the plugin to your store, the platform is already highly customizable<\/strong> in the free version.<\/p>\n

SHOPIFY:<\/strong><\/h4>\n

Founded and developed in 2006, Shopify has over 200,000 active stores<\/strong> and has sold over $12 billion online<\/strong>. This store accounts for approximately 4% of all the world\u2019s online stores<\/strong>.<\/p>\n

This is a platform that is great for those who want to launch their own site<\/strong> and customize right down to the branding<\/strong>. From those who need something that looks and works great from day 1<\/strong>, to those who want to build it from the ground up, Shopify is one of these platforms that is well adapted for every e-commerce<\/strong> entrepreneur. With several adapted payment plans<\/strong> and an app store offering several different customization options<\/strong>, Shopify is highly scalable.<\/p>\n

MAGENTO:<\/strong><\/h4>\n

Founded in 2008, Magento boasts more than 250,000 online stores<\/strong> and over $50B in online sales per year<\/strong>. This platform accounts for 8% of all online stores globally<\/strong>, notably among the top 100k and 10k e-commerce sites<\/strong> on the web.<\/p>\n

Magento is for the e-commerce professionals with a bit more experience in web development<\/strong>. With a bit of knowledge, the amount of custom design tools are impressive<\/strong>. It offers two distinct platforms: Magento Community<\/strong>, which is completely free and open source and Magento Entreprise<\/strong> which is the paid version. This is a platform that is well adapted for larger e-commerce sites that are growing quickly and need an A-Z solution<\/strong> for their needs.<\/p>\n

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THE GOOD: E-COMMERCE PLATFORMS THAT GROW WITH YOU<\/strong><\/span><\/h2>\n

WOOCOMMERCE:<\/strong><\/h4>\n